Frumtak Ventures announced a $1.5m investment in Goodlifeme AB., makers of SidekickHealth, a gamified health-behavior change platform and app for predicting, managing and preventing chronic and lifestyle-related conditions such as obesity, heart disease, prediabetes and type-2 diabetes. Frumtak Ventures lead the round with additional investment by Tennin ehf. and others.
Utilizing behavioral economics principles alongside artificial intelligence (A.I.) and evidenced-based guidelines from the U.S. Centers for Disease Control and Prevention (CDC), SidekickHealth enhances the effectiveness of lifestyle education and coaching as offered through programs such as the CDC’s new nationwide Diabetes Prevention Program.
SidekickHealth’s platform and app, which has recently gained traction in the U.S., Iceland, and Sweden, was developed and researched in collaboration with experts from leading international health and medical institutions including Harvard University and the Massachusetts Institute of Technology, at which SidekickHealth’s CEO lectures on behavioral economics for lifestyle interventions, and data-driven healthcare.