Paula Gould will spearhead international brand and marketing initiatives to heighten profile of Frumtak’s portfolio.

Frumtak Ventures today announced that it has hired Marketing Executive Paula Gould to spearhead international brand and marketing initiatives to help heighten the profile of its portfolio of investments.

Frumtak Ventures invests in post-seed early stage growth companies across a number of industries. Frumtak is strengthening its relationships and brand identity internationally to bring greater awareness to its portfolio of Icelandic companies.

Paula Gould has extensive experience working with startup companies in the US, Israel and Iceland on brand, business development, marketing and public relations strategies internationally. Since moving to Iceland in 2011, she has worked with and advised several Icelandic startups whether from the Board of Directors, CEO or CMO level. Paula also actively volunteers as a mentor to entrepreneurs in the Icelandic startup community.

“Paula’s experience working with startups on brand and market growth as well as her passion and advocacy for the Icelandic innovation and startup community fit well with our objective to create a role on our team that brings international awareness to our portfolio of companies,” said Eggert Claesson, Managing Partner, Frumtak Ventures.

“I’m thrilled to be joining Frumtak’s team and looking forward to working with their exceptional portfolio companies to help deepen their international network and strategize growth opportunities,” said Paula Gould.


About Frumtak Ventures

Frumtak Ventures is an Icelandic venture company currently managing two investment funds, Frumtak and Frumtak II. Frumtak Ventures invests in innovative companies in Iceland that are post-seed and well positioned for growth. Frumtak Ventures prides itself on being an ally investment partner to its portfolio companies. Curent investments include Activity Stream, AGR Dymanics, Apollo X, Arctic Trucks, Cintamani, Controlant, Data Dwell, Handpoint, InfoMentor, MainManager, Meniga, Kaptio, Trackwell, Tulipop and Valka. For more information, visit