Frumtak leads €2 million pre-seed round in Optise to launch the first AI-powered Website Insights platform for B2B companies

We're super excited to share our €2 million funding in Optise to accelerate the development of its high-performance AI website insights platform. The Icelandic startup is on a mission to transform B2B websites into high-performing revenue drivers - combining advanced AI with decades of real-world marketing and web expertise to deliver personalized insights and clear, prioritized actions. We couldn't be more excited to be partnering with this ambitious team who are going to help people maximize revenue generation through B2B websites.” 

The B2B online sales market is projected to reach $66.89 trillion by 2029, with 82% of revenue now generated through digital channels. Yet many websites still suffer from poor performance due to slow page speed, weak UX, broken elements, and ineffective SEO. B2B companies have long relied on clunky tools or expensive agencies to improve their website for better business outcomes. Founded by experienced technologists and marketers, the company was born out of a shared frustration: most B2B websites fail to get found and convert prospects, despite being the primary revenue channel for modern businesses. 

While existing web analytics tools offer data, they rarely offer direction. Optise changes this by using advanced AI to do the heavy lifting; analyzing millions of data points and turning them into intelligent, actionable recommendations that marketers and developers can implement instantly. Their proprietary technology directly addresses these issues with insights tailored to each site’s unique structure, audience, and goals, helping businesses close the gap between potential and performance.

“Websites are the most important touchpoint for B2B companies - yet they’re often overlooked. We created Optise to close that gap. Our team is focused on helping B2B business owners realize the full potential of their websites to drive real growth and revenue. Our technology will bring expert-level insight to every company, using our collective knowledge and AI to spot what’s broken, what’s missing, and what needs to be improved to drive more leads and revenue.” - Ómar Thor Ómarsson, CEO and Co-founder of Optise.

Alongside Andri Heiðar Kristinsson, General Partner at Frumtak, Vivienne Hsu will be joining the Optise Board. She is a seasoned technology and marketing executive with over twenty years of industry experience, and co-founder and CEO of Anasbasis Partners.