Sidekick Health acquires digital health company PINK!

Sidekick Health has acquired PINK!, a pioneering digital health company specializing in cancer support and women’s health.

PINK! will remain a subsidiary of Sidekick Health under the management of founder and CEO of PINK! Prof. Dr. Pia Wülfing, who will also join Sidekick Health's senior leadership team.

This acquisition brings with it PINK! Coach, a digital application developed to enhance quality of life and health literacy and address the effects of breast cancer. To achieve a lasting improvement, PINK! Coach focuses on gradually and sustainably changing user behavior.

This acquisition is a key milestone in the company's journey to transform healthcare through digital innovation. PINK!’s successful products will now become part of Sidekick Health's growing portfolio of prescription digital therapeutics. Integrating PINK!’s expertise in breast cancer support with Sidekick’s robust digital therapeutics platform enables delivery of even more impactful and personalized care to patients worldwide.