Frumtak Ventures has been recognised as one of Iceland's strongest companies for 2020. Only 2% of Icelandic companies meet those requirements. An event was held in Harpa concert hall on the 21st of October where Svana Gunnardóttir on behalf of Frumtak Ventures...
Over 90% of global shipped goods are transported by some 50,000 marine transport vessels. Even though shipping by sea is reasonably environmentally friendly, marine transportation still represents 3% of total global greenhouse gas emissions and consumes more than...
Ásthildur Otharsdóttir has been named chairman of the board of Kaptio. She replaces Eggert Claessen who has been chairman of the board since 2016. This was announced in a press release from Kaptio earlier today. The board will include the company’s founders, Arnar...
Frumtak Ventures Investment Process
When we find an exciting investment project we discuss this at our partner meeting and decide whether to present this to the board, which decides on investments. Board meetings are usually once a month. The board presentation includes a 50 minute session with the entrepreneur where we expect at least 10-15 minutes for Q&A. It is important that the entrepreneur can clearly and effectively explain himself and the investment opportunity.
After the meeting, there is a decision to do one of three things, reject the project, investigate more or move to a term sheet. As paperwork takes time, especially due diligence, it is important that the company has done its homework in terms of preparing and collecting all the necessary documentation. If this is done properly it makes things go smoother. Frumtak has a policy of having the investment process, from board introduction to payment, stay within 90 days.
This would seem like the end of the process but this is only the start of a journey that is intended to reap results. That is why it is important that there is a mutual understanding of expectations and contribution from stakeholders. In particular the entrepreneur needs to understand that the investment fund can be an important ally with its advice and connections but is not responsible for day to day operations or funding. The investor has a strategic role where he supports the entrepreneur in achieving his goals. In the same way as the entrepreneur puts this support to good use, he needs to realize that the fund has a pre-determined time frame for the investment and may have to sell its holdings sooner than the entrepreneur. This ensures a win-win situation for all stakeholders.
Meet the Team
Svana is Co-founder and Managing Partner of Frumtak Ventures. She has overseen several mergers and acquisitions internationally and has extensive experience founding and leading startups. Before returning to Iceland in 2009, Svana studied, lived and worked in The Netherlands, South Africa, Brazil and the United States. Svana has an international MBA from Nyenrode University in The Netherlands with program studies at the Kellogg School of Management in the US and at the Stellenbosch University in South Africa. She holds several Board of Directors positions in companies across the Frumtak portfolio.
Eggert is the General Partner and co-founder of Frumtak Ventures. Being a serial entrepreneur, he has extensive experience in founding and operating start-ups in the IT sector from 1981-2006. He has promoted the IT industry in Iceland by serving on various boards and committees, among them being the chairman of the Icelandic IT companies Association. He has specialized in realizing intangible values in IT companies and participated in cross borders projects on the subject. He has a doctorate in Knowledge Management from Brunel University/Henley Management College in the UK where he specialized in the effects of managing intangible assets in order to improve performance in small IT companies. He sits on the board of the companies in the Frumtak portfolio and is very active in the start-up community.
Ásthildur is a partner and investment manager at Frumtak Ventures. Before joining the partner group, she was Chairman of firm‘s Board of Directors from 2015-2021. She has served on several boards, including Marel from 2010-2021, thereof the last seven years as Chairman, and Icelandair Group from 2012-2019. Ásthildur has lead Global Business Development at Össur, where she managed mergers and acquisitions as well as funding, and worked as a management consultant at the global consulting firm, Accenture. She has an MBA degree from the Rotterdam School of Management in The Netherlands and a business degree from the University of Iceland. Along with serving on boards of Frumtak portfolio companies, she is on the board of Business Iceland, the Board of Governors of the University of Iceland and the Advisory Board of Boards Impact Forum.
Chief Financial Officer
Rakel is the Chief Financial Officer of Frumtak Ventures. She has a BSc. from Reykjavík University 2011 but before that she had worked for years with the courts and at a legal partnership and has also worked on accounting and other office related tasks. She handles the finances of the Frumtak funds and is responsible for the portfolio company reporting and also the reporting to Frumtak shareholders.
Brynja Í. Eyjólfsdóttir
Board of Directors
Magnús Þór Torfason
Talking to Frumtak
We at Frumtak encourage entrepreneurs to visit us for a “chat” because the conversation can deliver more value than an investment. As Frumtak is a growth fund, the companies we invest in need to have a product, a customer and turnover in order to be eligible for investment. Even though this is not often the case, the „chat“ enables us to get acquainted, which saves time later on if the company is considered for investment. The „chat“ establishes a foundation for a mutual understanding and to forming a band of trust which is the premise of working together in the future.
The simplest way to contact us is to send us an e-mail requesting the meeting. Please be advised that we only invest locally here in Iceland.
+ 354 510 1850