Optise is an AI website insights platform on a mission to transform B2B websites into high-performing revenue drivers - combining advanced AI with decades of real-world marketing and web expertise to deliver personalized insights and clear, prioritized actions. B2B companies have long relied on clunky tools or expensive agencies to improve their website for better business outcomes. Founded by experienced technologists and marketers, the company was born out of a shared frustration: most B2B websites fail to get found and convert prospects, despite being the primary revenue channel for modern businesses. 

Frumtak first invested in 2025.